It's not what you's how you said it.

I am going to go ahead and bet, that at some point in your life, you have heard the words, ‘it’s not what you said, it’s how you said it’. For better or for worse, the way we deliver our messages is a powerful indicator of the impression we have on people at any given time. And yet, many important components of delivery (body language, tonality, dress) are usually left out of our education, professional training and prep work.  

When I work with clients, one thing I always stress, is that I am not coaching them on content. Rather, I am coaching them on ensuring that every element of their physical presence aligns with the message and impression they want to leave with their audience. It’s this impression that will help your audience remember what you shared, and whether or not they liked it. 


The delivery is important for individuals who are preparing for a big presentation, a weekly internal meeting at the office, a particularly challenging conversation with an employee or manager. The delivery is especially important for individuals who, despite having impressive content worthy of sharing, are held back from their full potential by poor physical presence.

In my foundation training program, Posture, Power, Performance, I spend 90 minutes going through a few key exercises that help individuals begin to harness their physical delivery.

-       First, I lead them through a series of exercises designed to heighten their physical awareness because, what you are not aware of, you cannot fix.

-       Second, we go through a reconstruction of an anchor posture. This posture is carefully crafted to feel authentic and to exude composure, and confidence under pressure. When we then go on to contrast the participants’ default postures with this newfound anchor posture, the difference is palpable. Both in the differences each individual feels, and the differences their colleagues notice.

Whether you like it or not, the way you say it, matters. If you are interested in harnessing your impression, and becoming more intentional with the messages you want people to receive, let me know. We can chat, and then get to work.  

Rachel Cossar